Zero-Party Data

Zero-Party Data in CRM Cookie-Based Targetings Bye-Bye in 2025!

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Yo, dengar sini! Zero-Party Data in CRM: How to Replace Cookie-Based Targeting in 2025 bakal nge-ganti cara kita ngiklan. Gak pake basa-basi, ini tentang gimana caranya ngumpulin info langsung dari customer, bukan cuma ngandelin cookie yang mulai out of date. Kita bakal bahas gimana data ini bisa bikin CRM-mu makin ‘ngamuk’, lebih personal, dan gak … Read more

Zero-Party Data in CRM Collection, Consent, and Use Demystified.

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Zero-Party Data in CRM: Collection, Consent, and Use, a concept rapidly reshaping the landscape of customer relationship management. It represents a shift away from relying solely on inferred data to prioritizing what customers explicitly share about themselves. This approach promises not only richer customer insights but also strengthens the crucial bond of trust, a cornerstone … Read more

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