Customer relationship management (CRM) is a technology that helps businesses manage their interactions with customers and potential customers. CRM systems can track customer data, such as contact information, purchase history, and communication preferences. This data can be used to improve customer service, marketing, and sales efforts.
CRM systems are essential for real estate businesses. They can help real estate agents track leads, manage contacts, and close deals. CRM systems can also help real estate businesses automate marketing and sales tasks, such as sending out email newsletters and scheduling appointments.