A customer relationship management (CRM) system for a sales team is a tool that helps businesses manage their interactions with current and potential customers. It can track customer data, such as contact information, purchase history, and communication history. This data can be used to improve sales performance by providing salespeople with a better understanding of their customers’ needs and preferences.
CRM systems can also help businesses automate their sales processes, such as lead generation, lead qualification, and opportunity management. This can free up salespeople’s time so that they can focus on more strategic tasks, such as building relationships with customers and closing deals.