Customer relationship management (CRM) software is a tool that helps businesses manage their interactions with customers and track customer data. CRM systems can help businesses improve their customer service, sales, and marketing efforts.
CRM software can be used to track customer contact information, purchase history, and support requests. This information can be used to provide personalized customer service, identify sales opportunities, and develop marketing campaigns. CRM software can also be used to automate tasks such as sending out email newsletters and generating reports.