A customer relationship management (CRM) system is a software application used to manage and track interactions with customers. For real estate businesses, CRM software can be a valuable tool for managing leads, tracking sales, and providing customer service.
CRM software can help real estate businesses improve their efficiency and productivity by automating tasks, such as lead generation and follow-up. It can also help businesses track customer interactions and preferences, which can lead to better customer service and increased sales. In addition, CRM software can help businesses generate reports and analytics, which can be used to identify trends and improve business performance.