A customer relationship management (CRM) system is a software application designed to help businesses manage and track their customer interactions and data. CRM systems can be used for a variety of purposes, including sales, marketing, and customer service.
For customer service, CRM systems can be used to track customer interactions, manage customer requests, and provide customer support. CRM systems can help businesses improve their customer service by providing a central repository for customer data, automating customer service processes, and providing customer service representatives with the tools they need to resolve customer issues quickly and efficiently.