A sales customer relationship management (CRM) tool keeps track of all of your company’s customer interactions and data. This can include everything from contact information to purchase history to customer service interactions.
Using a sales CRM can help you to improve your sales performance in a number of ways. First, it can help you to better understand your customers. By tracking their interactions with your company, you can learn more about their needs and preferences. This information can then be used to tailor your sales pitch and improve your chances of closing a deal.