Sales and Marketing Alignment

Role of CRM in Account-Based Marketing Success A Strategic Partnership Unveiled

September 3, 2025 by Jordan Miller

Role of CRM in Account-Based Marketing (ABM) Success: a tale of two titans, where Customer Relationship Management (CRM) and Account-Based Marketing converge to rewrite the rules of engagement. Imagine a world where marketing isn’t a scattershot approach, but a finely-tuned symphony orchestrated for specific accounts. This is the promise of ABM, and CRM is its … Read more

Marketing Qualified Leads Understanding and Optimizing the Process

August 6, 2025August 27, 2024 by Ryan OConnor

Marketing Qualified Leads (MQLs) are a crucial element in modern marketing strategies. This discussion delves into the intricacies of MQLs, exploring their core characteristics and how they differ from other lead types. We will examine the criteria used to identify them, including specific lead behaviors that signify qualification. This encompasses a comprehensive journey from defining … Read more