Customer relationship management (CRM) is a technology for managing all your company’s relationships and interactions with customers and potential customers. A CRM system helps you track customer data, manage marketing campaigns, provide customer service, and automate sales processes.
CRM is important because it helps businesses improve customer satisfaction, increase sales, and reduce costs. By tracking customer data, businesses can better understand their customers’ needs and preferences. This information can be used to create more targeted marketing campaigns and provide more personalized customer service. CRM systems can also automate many sales and marketing tasks, which can save businesses time and money.