Customer relationship management (CRM) is a technology for managing and tracking your company’s interactions with current and potential customers. It helps businesses build relationships with customers, streamline processes, and improve profitability.
CRM systems can track customer data such as contact information, purchase history, and preferences. This data can be used to create targeted marketing campaigns, provide personalized customer service, and identify opportunities for upselling and cross-selling. CRM systems can also automate tasks such as sending out marketing emails, scheduling appointments, and generating invoices.