Customer relationship management (CRM) is a technology that helps businesses manage and track their interactions with current and potential customers. The best CRM programs can help businesses improve their customer service, sales, and marketing efforts.
CRM programs can be used to track customer contact information, preferences, and purchase history. This information can be used to create targeted marketing campaigns, improve customer service, and identify opportunities for upselling and cross-selling. CRM programs can also be used to automate tasks such as sending out reminder emails and generating reports.