Customer relationship management (CRM) software is a powerful tool that can help nonprofits track and manage their relationships with donors, volunteers, and other stakeholders. This type of software can help nonprofits automate tasks, such as sending out thank-you letters and tracking donations. It can also help nonprofits segment their audiences and target their marketing efforts more effectively.
CRM software is becoming increasingly important for nonprofits as they look to improve their fundraising and donor management efforts. In fact, a recent study found that nonprofits that use CRM software are more likely to meet their fundraising goals and retain donors.
