Customer relationship management (CRM) is a technology for managing all your company’s relationships and interactions with customers and potential customers. The goal is simple: Improve business relationships. A CRM system helps companies stay connected to customers, streamline processes, and improve profitability.
CRM systems track customer data, including contact information, purchase history, and preferences. This data can be used to create targeted marketing campaigns, provide personalized customer service, and identify opportunities for upselling and cross-selling. CRM systems can also automate tasks such as sending out invoices and tracking customer support requests.