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Customer relationship management (CRM) in marketing refers to the practices, strategies, and technologies that businesses use to manage and analyze customer interactions and data throughout the customer lifecycle. It helps businesses build stronger relationships with their customers, improve customer satisfaction, and drive sales growth. CRM systems track customer data from various channels, such as email, phone, social media, and website interactions, providing businesses with a comprehensive view of each customer’s history and preferences.

CRM is crucial for businesses as it enables them to:

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Customer Relationship Management (CRM) is a marketing strategy that focuses on building and maintaining strong relationships with customers to foster brand loyalty and drive business growth. It involves managing customer data and interactions throughout the customer lifecycle, from lead generation to post-purchase support, with the aim of providing personalized experiences and maximizing customer satisfaction.

CRM is crucial for businesses of all sizes, as it allows them to:

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