Photo by Growtika on Unsplash Top CRM Tools Integrated with Martech Stack unveils a world where customer relationships and marketing strategies intertwine, forging a powerful synergy. This integration, a dance of data and insights, is no longer a luxury but a necessity for businesses striving to thrive in today’s competitive landscape. It’s a story of … Read more
Photo by Алекс Арцибашев on Unsplash Lead Scoring Templates for 2025: Fit, Intent, and Recency Models, a seemingly technical topic, actually lays bare the insidious ways marketing and sales are attempting to manipulate us. It’s about quantifying our interest, our “fit,” and our recent engagement to predict and ultimately control our behavior. This isn’t just … Read more
Photo by Vitaly Gariev on Unsplash Okay so… customer relationship management, or CRM as literally everyone calls it these days because who has time for full phrases anymore, right? It’s basically this whole system or strategy or whatever you wanna call it that businesses use to manage their interactions with customers and potential customers. Sounds … Read more
So you keep hearing about CRM everywhere and you’re wondering what the fuss is all about, right? Like… is it just another fancy tech buzzword that’ll fade away, or is it actually something that could transform how you do business? Well, spoiler alert… it’s the latter, and honestly, if you’re not using some form of … Read more
Okay, so like, Email & Messaging Consent: Multi-Channel CRM Playbook is basically the bible for not getting your butt sued while still texting and emailing everyone. It’s all about getting the green light from people before you hit them up with promos, updates, or whatever. Think of it as a super important permission slip for … Read more
How to Use AI for Lead Scoring in Your CRM. Ah, the sweet song of potential sales! It’s a dance of data, a waltz of websites and emails, all culminating in the hopeful click of a “yes.” But what if we could predict that “yes” with a little help? With the magic of AI, of … Read more