Customer relationship management (CRM) is a technology for managing all your company’s relationships and interactions with customers and potential customers. The goal is simple: Improve business relationships to grow your business. A CRM system helps companies stay connected to customers, streamline processes, and improve profitability.
A CRM system can track a customers activity and preferences across multiple channels, which can help businesses provide a more personalized and relevant customer experience. CRM systems can also automate tasks, such as sending out marketing emails or generating sales leads, which can save businesses time and money.