A customer relationship management (CRM) system is a software application that helps businesses manage and track their interactions with customers. A CRM system can help businesses keep track of customer contact information, sales opportunities, and customer service interactions. A CRM system can also help businesses automate marketing and sales processes, and generate reports on customer activity.
There are many different CRM systems available on the market, and businesses can choose the system that best meets their needs. Some CRM systems are designed for small businesses, while others are designed for large enterprises. Some CRM systems are cloud-based, while others are on-premise. The cost of a CRM system can vary depending on the features and functionality offered.