Photo by Алекс Арцибашев on Unsplash Lead Scoring Templates for 2025: Fit, Intent, and Recency Models, a seemingly technical topic, actually lays bare the insidious ways marketing and sales are attempting to manipulate us. It’s about quantifying our interest, our “fit,” and our recent engagement to predict and ultimately control our behavior. This isn’t just … Read more
How to Use AI for Lead Scoring in Your CRM. Ah, the sweet song of potential sales! It’s a dance of data, a waltz of websites and emails, all culminating in the hopeful click of a “yes.” But what if we could predict that “yes” with a little help? With the magic of AI, of … Read more
Lead Scoring Models: From MQL to PQL, duh, judulnya udah bikin penasaran, kan? Nah, pokoknya kita mau ngobrolin gimana caranya ngurutin calon pelanggan biar gak buang-buang waktu, fokus ke yang potensial aja. Bayangin, sales jadi makin efektif, marketing makin nge-hits, duit masuk terus! Gak pake ribet, kita bedah mulai dari MQL (Marketing Qualified Leads) sampe … Read more
From MQLs to PQLs: Modern Lead Scoring in 2025 CRM Stacks. This evolution in lead scoring represents a significant shift in how businesses identify and nurture potential customers. The traditional Marketing Qualified Lead (MQL) approach, while foundational, often falls short in the product-led growth era. This exploration delves into the nuances of Product Qualified Leads … Read more
How CRM Analytics Improved Sales 3×: Real Case Studies. Imagine a world where data whispers secrets, guiding businesses toward unseen opportunities. This isn’t science fiction, but the reality of CRM analytics, a realm where customer relationship management transcends mere organization and transforms into a powerful engine for growth. We journey through the heart of this … Read more
How a SaaS Startup Increased Sales 3× Using CRM Analytics is not just a story of numbers; it’s a testament to the power of strategic data analysis in the dynamic world of software-as-a-service. This case study explores the journey of a hypothetical SaaS startup, examining how it navigated initial challenges and transformed its sales performance … Read more