CRM Return on Investment (ROI) measures the financial benefits of implementing a customer relationship management (CRM) system. It is calculated by comparing the costs of implementing and maintaining the CRM system to the increased revenue and reduced costs that result from its use. A positive ROI indicates that the CRM system is generating more value than it costs, while a negative ROI indicates that the system is not generating enough value to justify its costs.
CRM systems can provide a number of benefits that can lead to increased revenue and reduced costs, including:
