A customer relationship management (CRM) information system is a software application that helps businesses manage and track their interactions with customers and potential customers. CRM systems can be used to manage a variety of customer-related activities, including sales, marketing, and customer service. By providing a centralized view of customer data, CRM systems can help businesses improve their customer relationships and increase sales.
CRM systems have become increasingly important in recent years as businesses have realized the value of customer data. By tracking customer interactions, businesses can gain insights into customer behavior and preferences. This information can then be used to develop more effective marketing and sales campaigns and improve customer service. CRM systems can also help businesses identify and retain their most valuable customers.