Aligning CRM Use with Go‑to‑Market Strategy A Symphony of Sales and Software.
Aligning CRM Use with Go‑to‑Market Strategy, it’s not just about slapping a software on top of a sales team; it’s about crafting a story, a narrative woven from data and desire. The CRM, the digital heart, must beat in sync with the GTM, the strategic brain, lest the whole operation stumble and fall. Think of … Read more