Zendesk Acquires Forethought for $200M: Boosting AI in Customer Service

"Zendesk announces major AI acquisition to enhance customer service capabilities"

Photo by Mikhail Nilov on Pexels As of March 13, 2026, MarTech reported that Zendesk’s stock price saw a slight dip following its announcement to acquire Forethought for more than $200 million. This acquisition marks Zendesk’s seventh AI purchase in two and a half years, underscoring the company’s commitment to expanding its artificial intelligence capabilities … Read more