A customer relationship management (CRM) system is a software solution that helps businesses manage and track their interactions with customers. For CPA firms, a CRM can be a valuable tool for managing client relationships, tracking leads, and automating marketing and sales processes.
CRMs can help CPA firms improve their efficiency and productivity by automating tasks such as scheduling appointments, sending emails, and tracking client communications. They can also help firms to better understand their clients’ needs and preferences, which can lead to improved customer service and increased sales. In addition, CRMs can help firms to identify and target potential new clients, which can help them to grow their business.