Customer relationship management (CRM) is a business strategy that focuses on building and maintaining relationships with customers. In the finance industry, CRM is used to manage interactions with customers, track their financial transactions, and provide personalized service. CRM systems can help financial institutions improve customer satisfaction, increase sales, and reduce costs.
CRM in finance has become increasingly important in recent years as the financial industry has become more competitive. Financial institutions are now using CRM to differentiate themselves from their competitors and provide a better customer experience. CRM systems can help financial institutions track customer interactions across all channels, including phone, email, web, and social media. This information can be used to personalize marketing campaigns, provide targeted customer service, and identify opportunities for cross-selling and up-selling.