A customer relationship management (CRM) system is a software application that helps businesses manage and track their interactions with customers. It can be used for a variety of purposes, such as tracking sales leads, managing customer service interactions, and providing customer support. For real estate businesses, a CRM can be a valuable tool for managing relationships with clients, leads, and other stakeholders.
There are many different CRM systems on the market, so it’s important to choose one that is right for your business. Some of the most popular CRM systems for real estate include Salesforce, HubSpot, and Zoho CRM. These systems offer a range of features that can help real estate businesses improve their sales, marketing, and customer service efforts.