enterprise software

What Even Is Salesforce and Why Everyone’s Talking About It

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What Even Is Salesforce and Why Everyone's Talking About It - Salesforce, cloud CRM platform, enterprise software ecosystem

Photo by Ben Moreland on Unsplash So Salesforce is this massive cloud-based CRM platform that basically took over the business software world, and if you work in any kind of sales, marketing, or customer service role, you’ve probably heard about it… or been forced to use it. It’s not just one product though, which confuses … Read more

What Actually Is CRM and Why Should You Even Care

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What Actually Is CRM and Why Should You Even Care - CRM, customer relationship management software, sales pipeline visualization

Photo by Vitaly Gariev on Unsplash Okay so… customer relationship management, or CRM as literally everyone calls it these days because who has time for full phrases anymore, right? It’s basically this whole system or strategy or whatever you wanna call it that businesses use to manage their interactions with customers and potential customers. Sounds … Read more

"One CRM challenge: keeping customer data secure."