A customer relationship management (CRM) system is a software application that helps businesses manage their relationships with customers. CRM systems track customer interactions, store customer data, and help businesses automate marketing and sales processes. CRM systems can be used by businesses of all sizes, but they are particularly beneficial for engineering firms.
Engineering firms typically have a large number of customers, and they need to be able to track customer interactions and store customer data in a way that is efficient and organized. CRM systems can help engineering firms do this by providing a central repository for customer information. CRM systems can also help engineering firms automate marketing and sales processes, which can save time and money.