Electronic customer relationship management (eCRM) is a software system that helps businesses manage their interactions with current and potential customers. eCRM systems track customer data, such as contact information, purchase history, and communication preferences. This data can be used to personalize marketing campaigns, improve customer service, and increase sales.
eCRM systems are important because they help businesses build stronger relationships with their customers. By tracking customer data, businesses can better understand their customers’ needs and wants. This information can then be used to create targeted marketing campaigns, provide personalized customer service, and develop new products and services.