Photo by Luka Savcic on Unsplash Top CRM Mistakes in 2025 (and How to Fix Them Fast) – it sounds like a challenge, doesn’t it? Imagine a world where customer relationships are more complex than ever, shaped by AI, mobile devices, and ever-changing regulations. Businesses that want to thrive in this landscape need to be … Read more
Photo by Алекс Арцибашев on Unsplash Lead Scoring Templates for 2025: Fit, Intent, and Recency Models, a seemingly technical topic, actually lays bare the insidious ways marketing and sales are attempting to manipulate us. It’s about quantifying our interest, our “fit,” and our recent engagement to predict and ultimately control our behavior. This isn’t just … Read more
How to Build a GDPR- and AI-Act-Ready CRM Consent Center (2025) whispers secrets of a world where data dances on the edge of compliance. The very air crackles with the tension of regulations, a shadowy landscape where the GDPR and the looming AI Act cast long, watchful shadows. Within this domain, we delve into the … Read more
How to Align CRM with CMP and Tag Governance – Hold onto your hats, data wranglers! We’re diving headfirst into the thrilling world of -How to Align CRM with CMP and Tag Governance*! Think of it as a digital detective story, where we’re uncovering the secrets to harmonious data flow, customer delight, and regulatory compliance. … Read more
Right to Be Forgotten in CRM: Processes That Scale is a crucial topic in today’s data-driven world. It’s about empowering individuals to control their personal data, a right increasingly enshrined in global regulations like GDPR. This article dives into the complexities of implementing the “Right to Be Forgotten” within Customer Relationship Management (CRM) systems, a … Read more
Yo, dengar sini! Zero-Party Data in CRM: How to Replace Cookie-Based Targeting in 2025 bakal nge-ganti cara kita ngiklan. Gak pake basa-basi, ini tentang gimana caranya ngumpulin info langsung dari customer, bukan cuma ngandelin cookie yang mulai out of date. Kita bakal bahas gimana data ini bisa bikin CRM-mu makin ‘ngamuk’, lebih personal, dan gak … Read more