What Even Is Salesforce and Why Everyone’s Talking About It

What Even Is Salesforce and Why Everyone's Talking About It - Salesforce, cloud CRM platform, enterprise software ecosystem

Photo by Ben Moreland on Unsplash So Salesforce is this massive cloud-based CRM platform that basically took over the business software world, and if you work in any kind of sales, marketing, or customer service role, you’ve probably heard about it… or been forced to use it. It’s not just one product though, which confuses … Read more

Startup CRM Data Model From 0 to 1 – Building a Foundation for Growth.

Startup CRM Data Model From 0 to 1 – Building a Foundation for Growth. - CRM data model, startup customer relationship management, data modeling foundation

Photo by Nataliya Vaitkevich on Pexels Startup CRM Data Model: From 0 to 1 begins our exploration of a critical element for any burgeoning enterprise. We’ll journey into the heart of customer relationship management, unraveling the complexities of data modeling from the ground up. This isn’t just about software; it’s about building a strategic asset … Read more

What Actually Is CRM and Why Should You Even Care

What Actually Is CRM and Why Should You Even Care - CRM, customer relationship management software, sales pipeline visualization

Photo by Vitaly Gariev on Unsplash Okay so… customer relationship management, or CRM as literally everyone calls it these days because who has time for full phrases anymore, right? It’s basically this whole system or strategy or whatever you wanna call it that businesses use to manage their interactions with customers and potential customers. Sounds … Read more

Customer Relationship Management (CRM): The Complete Guide to Building Better Customer Relationships

So you keep hearing about CRM everywhere and you’re wondering what the fuss is all about, right? Like… is it just another fancy tech buzzword that’ll fade away, or is it actually something that could transform how you do business? Well, spoiler alert… it’s the latter, and honestly, if you’re not using some form of … Read more

When to Hire a CRM Admin vs Agency A Wise Business Decision.

When to Hire a CRM Admin vs Agency, a question that echoes through the halls of every business seeking to harness the power of customer relationship management. Like a seasoned Batak elder weighing the merits of a village council versus a wise individual’s counsel, we delve into the heart of this decision. This exploration is … Read more

How to Run a CRM RFP in 2025 A Step-by-Step Guide

So, you’re looking at How to Run a CRM RFP in 2025? Cool. It’s a big project, but getting it right can seriously transform your business. Forget those generic, cookie-cutter approaches. This isn’t just about picking a piece of software; it’s about building a system that fits your specific needs like a glove and sets … Read more