Building your own customer relationship management (CRM) system is the process of creating a software application that tracks and manages interactions with customers. This can include activities such as sales, marketing, and customer service. Building your own CRM system can give you more control over your data and the way that you manage your customer relationships. It can also be more cost-effective than purchasing a commercial CRM system.
There are many benefits to building your own CRM system. First, it can help you to improve your customer relationships. By tracking all of your interactions with customers in one place, you can get a better understanding of their needs and preferences. This can help you to provide them with better service and build stronger relationships.