A customer relationship management (CRM) system is a tool that helps businesses manage their relationships with customers. Basic CRM systems typically include features such as contact management, lead tracking, and opportunity management. These systems can help businesses track customer interactions, identify sales opportunities, and improve customer service.
CRM systems are important for businesses of all sizes. They can help businesses improve their sales and marketing efforts, increase customer satisfaction, and streamline their operations. CRM systems have been around for decades, but they have become increasingly popular in recent years as businesses have realized the importance of customer relationship management.