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A modern customer relationship management (CRM) system is a powerful tool that businesses can use to track and manage their interactions with customers and potential customers. These systems can be deployed in a variety of ways, but web-based CRM tools are becoming increasingly popular due to their flexibility, affordability, and ease of use. CRM tools provide businesses with a centralized platform where they can store and manage customer data, track sales and marketing activities, and provide customer service. This can help businesses to improve their customer relationships, increase sales, and reduce costs.
CRM tools have a long history of helping businesses to improve their customer relationships. The first CRM systems were developed in the 1980s, and they have evolved significantly since then. Today, CRM systems are essential for businesses of all sizes and industries.