A cloud-based CRM (customer relationship management) system is a software solution that manages customer relationships and interactions through the internet, rather than being installed on individual computers. It allows businesses to access and manage customer data, track interactions, and automate tasks from anywhere with an internet connection. Cloud-based CRMs offer several benefits, including increased accessibility, flexibility, scalability, and cost-effectiveness.
Cloud-based CRMs have become increasingly popular in recent years as businesses of all sizes have recognized their advantages. They are particularly beneficial for businesses that have remote teams or that need to access customer data from multiple locations. Cloud-based CRMs can also help businesses improve their customer service, sales, and marketing efforts.