A customer relationship management (CRM) system is a software that helps businesses manage their relationships with customers. CRM systems can track customer interactions, manage customer data, and automate marketing and sales processes.
CRM systems can be used by businesses of all sizes, but they are particularly beneficial for auto repair shops. Auto repair shops can use CRM systems to track customer vehicle information, service history, and marketing preferences. This information can help auto repair shops provide better customer service and increase sales.