A customer relationship management (CRM) system is a software tool that helps businesses manage and track their interactions with customers. CRM systems can be used to track a variety of information, including customer contact information, sales history, and marketing campaigns. They can also be used to automate tasks such as sending emails and scheduling appointments.
CRM systems are essential for creative agencies because they help agencies manage their relationships with clients and prospects. A good CRM system can help agencies track the progress of projects, identify opportunities for cross-selling and up-selling, and provide personalized service to clients. CRM systems can also help agencies automate tasks such as sending out invoices and tracking expenses.