A customer relationship management (CRM) system is a software application that helps businesses manage their interactions with customers. CRM systems can track customer data, such as contact information, purchase history, and service requests. This data can be used to improve customer service, marketing, and sales efforts.
CRM systems are particularly important for HVAC companies because they can help these companies track the needs of their customers and provide them with the best possible service. For example, a CRM system can help an HVAC company track the following information: