A customer relationship management (CRM) system is a software application that helps businesses manage and track their interactions with customers and potential customers. A CRM system can help businesses automate tasks, such as sending emails, scheduling appointments, and tracking sales leads. It can also help businesses manage customer data, such as contact information, purchase history, and support requests.
There are many different CRM systems on the market, but not all of them are created equal. Some CRM systems are designed for specific industries or business types. For example, there are CRM systems designed for healthcare businesses, manufacturing businesses, and service-based businesses.