A customer relationship management (CRM) system is a software that helps businesses manage and track their interactions with customers. B2C CRM systems are specifically designed for businesses that sell directly to consumers, and they typically include features that help businesses track customer data, manage sales and marketing campaigns, and provide customer service. The best B2C CRM systems will also integrate with other business systems, such as accounting and e-commerce platforms, to provide a complete view of the customer journey.
B2C CRM systems can provide a number of benefits for businesses, including: