The Brand Tax: How Google Profits From Demand You Already Own
Google’s Q4 2025 search revenue grew 17% year-over-year to $29.3 billion, according to its earnings report, despite a 30% rise in average cost per click and a 5.1% decline in overall conversion rates. The company’s operating margins held steady at 42%, outperforming the 38% sector average for tech firms, while its market cap increased 12% … Read more