Three weeks into using the Apple Watch Ultra 3, the initial novelty hasn’t worn off. It’s still a conversation starter, a chunky statement piece that screams, "I do things." I’ve always been a bit clumsy, prone to banging my wrist against door frames and furniture. My wrists have borne the brunt of this. The Ultra 3, with its titanium case and raised sapphire crystal, feels like a suit of armor. It’s a welcome change. My previous smartwatches felt fragile, like they’d shatter at the slightest impact.
The unboxing experience, as with all Apple products, is slick. The packaging is minimalist, elegant, and screams premium. Inside, you find the watch itself, a charging puck, and a handful of straps. I opted for the Ocean Band, because, well, I like the idea of being prepared for anything, even if the closest I get to the ocean is a public pool. The band is comfortable, surprisingly so, considering its rugged appearance.
The first thing you notice is the size. It’s substantial. If you have slender wrists, this watch might look like a spaceship landed on your arm. But for me, with my decidedly average wrists, it’s perfect. The display is bright, crisp, and easily readable in direct sunlight. Navigating the interface is intuitive, thanks to the Digital Crown and the Action button. The Action button is a game changer. You can customize it to launch specific apps or functions, which is incredibly useful when you’re out and about. I’ve set mine to start a workout session, which is handy for those impromptu hikes I like to take.
The battery life is a significant improvement over previous Apple Watches. I consistently get three days of use on a single charge, even with GPS tracking and frequent notifications. That’s a huge win, as I previously had to charge my old watch every night. The Ultra 3 supports fast charging, so topping up the battery is quick and painless.
Beyond the aesthetics and the battery life, the Ultra 3 excels in its fitness tracking capabilities. The GPS is incredibly accurate, and the watch provides detailed metrics for a wide range of activities. I’ve used it for hiking, running, and swimming, and it’s performed flawlessly in each instance. The heart rate sensor is also accurate, and the watch provides insightful data on your sleep patterns. The Ultra 3 also includes advanced features like temperature sensing, which is useful for tracking ovulation cycles. I am not personally impacted, but I know a few friends who find it incredibly helpful.
Where to buy it? Apple stores, of course, and most major electronics retailers like Best Buy. Online, you can find it on Amazon and directly from Apple. The price is hefty, starting at $799. That’s a lot, but considering the features, build quality, and battery life, it’s a worthwhile investment, at least for someone like me who’s active and appreciates the convenience of a smartwatch.
Now, let’s talk about some quirks. The watchOS interface, while generally user-friendly, can occasionally feel a bit clunky. Scrolling through long lists of notifications can be tedious. The Apple ecosystem lock-in is another consideration. If you’re not already invested in Apple products, you might find the Ultra 3 less appealing. You need an iPhone to set it up and use most of its features.
The biggest downside? The price. It’s expensive. There’s no getting around it. But you’re paying for premium materials, advanced features, and a robust build.

Next up, I’ve been playing with the TAG Heuer Connected Calibre E4 – 45mm. My old phone died when I was on a trip, and I needed a reliable way to stay connected. I decided to dive into the world of luxury smartwatches, and the TAG Heuer Connected E4 caught my eye. The design is classic TAG Heuer – sporty, elegant, and undeniably stylish. The 45mm case size feels substantial, but not overly bulky. The build quality is exceptional, as you’d expect from a brand known for its craftsmanship. The stainless steel case feels solid and the sapphire crystal is scratch-resistant.
The display is vibrant and easy to read, even in bright sunlight. The watch runs on Wear OS, which offers a more open ecosystem than the Apple Watch. You can use it with both Android and iOS devices. The Wear OS interface is intuitive, and the watch is compatible with a wide range of apps.
The E4 excels in its fitness tracking capabilities. It tracks a variety of activities and provides detailed metrics. The GPS is accurate, and the watch supports a range of sports profiles. However, the battery life is less impressive than the Apple Watch Ultra 3. I typically get around a day and a half of use on a single charge. This is not ideal, especially if you’re used to charging your watch every few days.
The watch also includes a heart rate sensor and a range of other sensors, such as an accelerometer and gyroscope. It also has NFC for contactless payments.
Where to buy it? You can find the TAG Heuer Connected E4 at TAG Heuer boutiques, authorized retailers, and online. The price is a significant investment, starting around $1,850. The price varies depending on the materials and strap options.
The biggest advantage of the TAG Heuer Connected E4 is the design. It looks like a real watch, not just a gadget. It’s a statement piece that elevates your style. The Wear OS ecosystem is another advantage, offering greater flexibility and app compatibility.
However, there are some drawbacks. The battery life is a concern. The price is also a major factor. You’re paying a premium for the TAG Heuer brand and the design.
My shopping considerations for the TAG Heuer Connected E4 and the Apple Watch Ultra 3:
- Lifestyle: How active are you? Do you need ruggedness and long battery life? The Ultra 3 is the better choice for serious outdoor enthusiasts. If you prefer a more stylish watch that looks good in any setting, the TAG Heuer is a better fit.
- Ecosystem: Are you invested in the Apple ecosystem? If so, the Apple Watch Ultra 3 is a no-brainer. If you prefer more flexibility, the Wear OS on the TAG Heuer might be a better option.
- Budget: Both watches are expensive. However, the TAG Heuer is considerably more expensive. Consider your budget carefully before making a purchase.
- Battery Life: Battery life is crucial. The Apple Watch Ultra 3 wins hands down.
FAQ
Q: Which smartwatch is better for outdoor activities?
A: The Apple Watch Ultra 3 is the better choice for outdoor activities due to its rugged build, long battery life, and accurate GPS.
Q: Which smartwatch is more stylish?
A: The TAG Heuer Connected Calibre E4 – 45mm is more stylish. It looks like a traditional luxury watch.
Q: Which smartwatch has better battery life?
A: The Apple Watch Ultra 3 has significantly better battery life, offering up to three days of use.
Q: Can I use the TAG Heuer Connected with an iPhone?
A: Yes, the TAG Heuer Connected Calibre E4 is compatible with both Android and iOS devices.
Q: Where can I buy these smartwatches?
A: You can buy both watches at Apple stores, TAG Heuer boutiques, authorized retailers, and online at Amazon and directly from the manufacturer’s website.